About the Role
American Cyber is seeking a Vice President of Marketing to lead and manage the overall marketing strategy and execution for the company. The ideal candidate will have a deep understanding of the cybersecurity industry and be able to translate that knowledge into effective marketing campaigns that generate leads and increase revenue.
What you will do.
Key Responsibilities:
Develop and execute a comprehensive marketing plan that aligns with the company's business objectives and drives revenue growth.
Lead and manage a team of marketing professionals, including content writers, graphic designers, and marketing analysts.
Define the company's brand positioning, messaging, and voice, ensuring consistency across all marketing channels and materials.
Work closely with the sales team to develop effective lead generation and lead nurturing campaigns.
Create compelling marketing collateral, including website content, white papers, case studies, and product collateral.
Develop and manage marketing budgets and track ROI to ensure the effectiveness of marketing initiatives.
Stay up-to-date with the latest trends in the cybersecurity industry and incorporate new ideas and tactics into the marketing strategy.
Build relationships with industry influencers, partners, and customers to increase brand awareness and drive revenue.
What we are looking for.
Qualifications:
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
10+ years of experience in B2B marketing, preferably in the cybersecurity industry.
Proven experience leading and managing a team of marketing professionals.
Strong analytical skills with the ability to track and report on marketing ROI.
Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
Proven ability to develop and execute successful marketing campaigns that generate leads and drive revenue.
Knowledge of marketing automation tools and CRM platforms.
Experience in managing budgets and tracking ROI.