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Vice President, Marketing

Location:

United States

Function:

Marketing

Job Type:

Full Time

Job Level:

Executive

Job ID::

201236

About the Role

American Cyber is seeking a Vice President of Marketing to lead and manage the overall marketing strategy and execution for the company. The ideal candidate will have a deep understanding of the cybersecurity industry and be able to translate that knowledge into effective marketing campaigns that generate leads and increase revenue.

What you will do. 

Key Responsibilities:


  • Develop and execute a comprehensive marketing plan that aligns with the company's business objectives and drives revenue growth.

  • Lead and manage a team of marketing professionals, including content writers, graphic designers, and marketing analysts.

  • Define the company's brand positioning, messaging, and voice, ensuring consistency across all marketing channels and materials.

  • Work closely with the sales team to develop effective lead generation and lead nurturing campaigns.

  • Create compelling marketing collateral, including website content, white papers, case studies, and product collateral.

  • Develop and manage marketing budgets and track ROI to ensure the effectiveness of marketing initiatives.

  • Stay up-to-date with the latest trends in the cybersecurity industry and incorporate new ideas and tactics into the marketing strategy.

  • Build relationships with industry influencers, partners, and customers to increase brand awareness and drive revenue.

What we are looking for.

Qualifications:


  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

  • 10+ years of experience in B2B marketing, preferably in the cybersecurity industry.

  • Proven experience leading and managing a team of marketing professionals.

  • Strong analytical skills with the ability to track and report on marketing ROI.

  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

  • Proven ability to develop and execute successful marketing campaigns that generate leads and drive revenue.

  • Knowledge of marketing automation tools and CRM platforms.

  • Experience in managing budgets and tracking ROI.

About the Company

American Cyber is on a mission to build resilient and compliant cybersecurity programs for small businesses. Our team ranks in the top 1% of the industry.

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